Branded Photography
Branded photography for Synechron's New York City office, creating authentic workplace imagery featuring real employees and everyday interactions.
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Challenge
(01)
Creating branded imagery with real employees in an active workplace.
Key challenges
Working with real employees rather than models
Helping non-professional subjects feel comfortable on camera
Creating strong marketing visuals in a real, active office environment without staged scenes
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Solution
(02)
A guided, people-first approach to authentic branded photography.
Conducted a branded photo shoot with Synechron employees in their actual workplace
Used a relaxed approach to help participants feel comfortable and natural
Focused on real interaction, movement, and team dynamics
Captured a versatile image set suitable for marketing and brand use
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Outcome
(03)
Marketing goals achieved through a positive employee experience.
The visuals supported Synechron’s marketing objectives while creating a positive experience for employees. The imagery strengthened brand presence, increased engagement across marketing channels, and helped employees feel confident and represented in the brand.
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